| 标题 | How Do You Like Your Eggs? |
| 广告公司 | Energy BBDO |
| 广告战役 | How Do You Like Your Eggs? |
| 广告主 | American Egg Board |
| 品牌 | American Egg Board |
| 首次发布日期 | 2017 |
| 行业领域 | 食品 |
| 剧情简介 | Americans love eggs but most people only eat them for breakfast. To get people eating more eggs, we had to get them thinking about eggs beyond breakfast. So, we created our campaign around an age-old question from pop culture, "How do you like your eggs?" Each radio spot featured a different character whose answer to that question was a reflection of their persona. Then we used radio bumpers to introduce listeners to new egg dishes by turning each bumper into an egg recipe that could be read in 4 seconds. By reframing the answer to a question we've all been asked, we were able to showcase the infinite number of ways to enjoy eggs and inspire new egg eating occasions. |
| 媒体类别 | 电视 |
| 长度 | |
| 创意总监 | Andrés Ordóñez |
| 创意总监 | Josh Gross |
| 创意总监 | Pedro Pérez |
| 创意总监 | Dan McCormack |
| 创意总监 | Fernando Passos |
| 美术指导 | Nick Sesto |
| 美术指导 | Hansel Quintela |
| 美术指导 | Elaine Kalvelage |
| 美术指导 | Vinh Chung |
| 美术指导 | Erin Knott |
| 美术指导 | Jaehyuk Choi |
| 美术指导 | Ryan Smith |
| 首席创意官 | Andrés Ordóñez |
| 执行创意总监 | Josh Gross |
| 执行创意总监 | Pedro Pérez |
| 创意总监 | Dan McCormack |
| 创意总监 | Fernando Passos |
| 美术指导 | Nick Sesto |
| 美术指导 | Hansel Quintela |
| 文案 | Mark Price |
| 文案 | Colin O'Toole |
| Head of Production | John Pratt |
| Associate Producer | Brittany Peskind |
| Post Production Supervisor | Becca Sita |
| Sound Designer | Sarah Krohn |
| Mixer | Sarah Krohn |
| 项目经理 | Gabrielle Granados |
| 客户总监 | Liz Gruszkievicz |
| 客户主管 | Abby Bridgeo |
| Planning Director | Ludwig Ortiz |
| Entrant Company | Energy BBDO |
| Idea Creation | Energy BBDO |
| 制作 | Flare BBDO |
| 制作 | New Ways |
| 制作 | Tommy Means |
| Media Placement | Starcom |
| Chief Creative Officer | Andrés Ordóñez |
| Executive Creative Director | Josh Gross |
| Executive Creative Director | Pedro Pérez |
| Creative Director | Dan McCormack |
| Creative Director | Fernando Passos |
| Art Director | Nick Sesto |
| Art Director | Hansel Quintela |
| Copywriter | Mark Price |
| Copywriter | Colin O'Toole |
| Head of Production | John Pratt |
| Associate Producer | Brittany Peskind |
| N/A | Studio Operations |
| Post Production Supervisor | Becca Sita |
| Sound Designer/Mixer | Sarah Krohn |
| Project Manager | Gabrielle Granados |
| Account Director | Liz Gruszkievicz |
| Account Supervisor | Abby Bridgeo |
| Planning Director | Ludwig Ortiz |
| Entrant Company | ENERGY BBDO |
| Idea Creation | ENERGY BBDO |
| Production | FLARE BBDO |
| Production | WAYS & MEANS |
| PR | KETCHUM |
| Media Placement | STARCOM |
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