Mike Geiger
Director of Interactive Production at Goodby Silverstein & Partners
San Francisco, 美国
标题Hotel 626 - Phone Fright
广告公司
广告战役 Hotel 626 - Phone Fright
广告主 PepsiCo Inc.
品牌 Doritos
Posted10月 2008
行业领域 薯条、薯片和薄脆饼干
剧情简介 With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors. The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms.
哲学 Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site.
媒体类别 Web Film
长度
更多信息 www.hotel626.com
集团创意总监
集团创意总监
美术指导
广告公司执行制片
广告公司制片
Interactive Director
音效制作
音效设计公司
音乐
制作公司
剪辑公司
Flash Development
联合创意总监
联合创意总监
特效
美术指导
文案
创意顾问

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