标题 | Hotel 626 - Phone Fright |
广告公司 | Goodby Silverstein & Partners |
广告战役 | Hotel 626 - Phone Fright |
广告主 | PepsiCo Inc. |
品牌 | Doritos |
Posted | 10月 2008 |
行业领域 | 薯条、薯片和薄脆饼干 |
剧情简介 | With Halloween looming, Goodby has unveiled a new horror-themed campaign for Doritos promoting the re-launch of the chips brand's Taco and Four Cheese flavors. The site, dubbed "Hotel 626", is only open from 6pm to 6am EST and gives visitors the chance to take on scary challenges in 13 different rooms. |
哲学 | Hotel 626 features a morgue, a dark room and other claustrophobic confines, giving visitors 3D views in darkness, brooding sound design and cell phone directions that lets one react in real-time to the action on the screen. A microphone and a webcam are highly recommended to experience the whole site. |
媒体类别 | Web Film |
长度 | |
更多信息 | www.hotel626.com |
集团创意总监 | Hunter Hindman |
集团创意总监 | Rick Condos |
美术指导 | Henrik Rosander |
广告公司执行制片 | Amanda Cox |
广告公司制片 | Maggie O'Brien |
Interactive Director | Mike Geiger |
音效制作 | Plop |
音效设计公司 | DinahMoe AB |
音乐 | Plan 8 Music Ltd. |
制作公司 | B-Reel |
剪辑公司 | B-Reel |
Flash Development | B-Reel |
联合创意总监 | Marc Sobier |
联合创意总监 | Hartley Rusen |
特效 | important looking pirates |
美术指导 | Michelle Hirschberg |
文案 | Michelle Hirschberg |
创意顾问 | Asya Soloian |