| 标题 | IBM Wimbledon |
| 广告公司 |
OgilvyOne Worldwide London
|
| 广告战役 |
IBM Wimbledon
|
| 广告主 |
IBM
|
| 品牌 |
Andrew Brown IBM UK
|
| 首次发布日期 |
2003 / 1
|
| 行业领域 | IT解决方案与专业网络
|
| 哲学 | Dynamic data lies at the heart of IBM's e-business solution. Scores and statistics were captured by IBM's specialist on-court teams and transmitted to Wimbledon's customers in just five seconds using a variety of technology platforms. The agency's solution was to produce an integrated awareness campaign based on the Can you see it? theme used in the IBM brand campaign that was running in the press at the time. The solution developed for the client identified the key targets and the appropriate channels and format for contact. |
| 问题
| As the official technology sponsor to the All England Lawn Tennis Club, the brief to IBM was to enrich the Wimbledon tournament experience for those lucky enough to attend, and to extend it for those who couldn't. The brief to the agency was to drive awareness and consideration of IBM solutions. |
| 结果 | The campaign more than doubled the client's required objectives. Results included: over 100,000 landing page visits; 2,000 contact forms were downloaded; 32,000 screensavers downloaded; 4 million unique users to www.wimbledon.org; and, over 20 million exposures to the Transvision screen. |
| 媒体类别 |
互动
|
| 市场 | 英国 |
| 创意总监 |
Colin Nimick
|
| 美术指导 |
Howard Dean
|
| 美术指导 |
Zak Loney
|
| 文案 |
David Shearer
|
