Mark Zibert
Director at Rogue Films
Toronto, 加拿大
标题SickKids VS: Undeniable (120s)
BriefThis film launched a new campaign for the hospital, wherein we broke from thecategory convention of sad, tear-inducing ads by instead choosing toughnessover tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors” (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies – kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors. -- Eschewing the cliché of sad, tear-inducing ads, this film for a children's hospital focuses on the fierce fighting spirit of the patients, and the unrelenting drive of the doctors and nurses. The intensely shot and edited film shows the kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors”, all set to a dramatic hip-hop track. Fifty patients and their family members and over 100 staff members at SickKids Hospital in Toronto filmed this spot to show viewers that “sick is not weak, sick fights back.” Real patients wrapped their hands before gloving up and stepping into the ring; strapped on armour as they prepared for the battlefield and donned wrestling masks to show their strength.
广告公司
广告战役 SickKids VS: Undeniable
广告主 SickKids Foundation
品牌 SickKids Foundation
Posted5月 2017
行业领域 医院、医疗机构和医疗服务
剧情简介 This film launched a new campaign for the hospital, wherein we broke from thecategory convention of sad, tear-inducing ads by instead choosing toughnessover tears. Rather we focused on the fierce fighting spirit of our patients, and the unrelenting drive of our doctors and nurses. The intensely shot and edited film shows powerful images of kids gearing up for battle, cutting between real life in the hospital and their metaphorical “inner warriors” (wrestlers, tigers, knights, soldiers) all set to a hard-driving hip-hop track. The kids, and those aiding in the fight (family, doctors, nurses), battle against very real enemies – kidney failure, cancer, heart disease, and cystic fibrosis. Save for the metaphorical characters this vignette spot starred all real life SickKids patients and doctors.
媒体类别 影视
长度
制作公司
导演
首席创意官
首席创意官
创意总监
创意总监
文案
美术指导
设计师
广告公司制片
客户主管
客户主管
客户总监 Hanh Vo
Brand Director
Director Strategy
Chief Strategy Officer
制作公司
剪辑公司
摄影指导
剪辑师

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