Alexei Berwitz
创意总监 at McCann London
London, 英国
标题Big Awards - Size
广告公司
广告战役 The Campaign Big Awards 2013
广告主 Haymarket Publishing
品牌 Campaign Magazine
首次发布日期 2013 / 6
行业领域 媒体、出版物及制作
哲学 The Campaign Big Awards rewards the best of British advertising. This series of ads promotes entry to the 2013 awards, and is targeted at ad agencies throughout Britain. It features a detailed statistical breakdown of last year’s winners, by age, size of agency, and distance from the stage at last year’s ceremony.The approach combined the beauty and intricacy of infographics, with topics that were intended to get the industry talking. From the relationship between size and creativity, to the average age of different creative departments, to the relationship between success and table placement at last year’s awards.Information was painstakingly gathered from a number of sources, and then translated into design. 
媒体类别 平面
执行创意总监
美术指导
文案
设计师
设计师
设计师
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