| 标题 | Hunt the White Creme Egg |
| 广告公司 | elvis |
| 广告战役 | Hunt the White Creme Egg |
| 广告主 | Mondelez International |
| 品牌 | Creme Eggs |
| Posted | 7月 2020 |
| 行业领域 | 巧克力 |
| 哲学 | Cadbury Creme Egg’s audience is increasingly avoiding ads. So in 2019 it tackled this industry problem head on. In a first-of-its-kind collaboration with 12 other brands, Cadbury created the ultimate Easter Eggs by hiding its super-rare and super-sought after White Creme Eggs in other brands’ ads. Clues were seeded on social and once found, people uploaded a photo to an image-recognition-enabled mobile site to discover whether they’d found a white egg. This cross-platform, digital hunt turned other brands’ ads into Cadbury ads and then got the nation to stop skipping and start searching for them. |
| 媒体类别 | 社交媒体 |
| 长度 | |
| 执行创意总监 | Neale Horrigan |
| 创意总监 | Rob Griffiths |
| 创意总监 | James Hudson |
| Strategy Director | Camilla Yates |
| Managing Partner | Caroline Davison |
| Senior Account Manager | Claire Smith |
| Design Director | Chris Dorn |
| 设计师 | Beth Stanbridge |
| Technical Lead | Jason Garfield |
| Senior Motion Designer | Bene Tanser |
| Motion Designer | Joshua Rodrigues |
| Creative Producer | Alexander Warren |
| Brand Manager | Aislinn Campbell |
| Artworker | Danny Kerley |
| Sound Designer | Michael Pachecho |
| 制片 | Julia Methold |
| PR Agency | Golin / Harris International |
| 媒介公司 | Carat |
| Production Partner | Craft Films |
| Production Partner | EDC |
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