Ben Tollett
Executive Creative Director at adam&eveDDB
London, 英国
标题Hello Whicker
广告战役 Hello Whicker
广告主 LP
行业领域 在线旅游和预订服务
广告口号 Travelocity. Hello World.
剧情简介 The ad sees Alan Whicker pop up in unexpected situations across the globe (always dressed in his inimitable style) to greet people in different countries and celebrate Travelocity’s breadth of offering; each time signing off with the strapline: ‘ Hello World.’ The ads are accompanied by the instantly recognisable theme tune of West End by Laurie Johnson, the original music for Whicker’s World.
哲学 Sophisticated travellers do not want to be patronised with the basic mechanics of online booking - they've been doing it for years. Instead they want to be inspired, entertained, and given a little bit of support as to why they should rationally choose Travelocity. Alan Whicker, famous in the UK for presenting the cult TV travel show Whicker's World, became the obvious brand vehicle. Our consumers have grown up on him. He was the original pioneer of travel, visiting destinations we had not even heard of. Even better, he has a cult status for a new generation of travellers. The Travelocity campaign capitalises on this travel savviness.
问题 is an online travel website aiming to achieve standout in what has quickly become a commoditised sector. Within a category providing generic products and vanilla communication, Travelocity has an opportunity to harness its breadth of offering and become more than just a facilitator to the more sophisticated and passionate traveller.
媒体类别 电视
市场 英国
导演 Blue Source

People related to this work

You might also like...


Create a free Talent profile and become a member of AdForum

Get Started