Giovanni Porro
Executive Creative Director at Havas Milano
Milano, 意大利
标题Full of possibilities
广告公司
广告战役 Full of Possibilities
广告主 Invicta
品牌 Invicta
首次发布日期 2018 / 7
行业领域 行李箱与旅行包
广告口号 Full of possibilities
剧情简介 A BACKPACK CAN HOLD MUCH MORE THAN JUST OBJECTS. A backpack is not just a container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. The Italian brand Invicta tells this truth showing the virtually countless answers to a simple question: "What is your Invicta full of?"
哲学 A backpack is not just an object container, but first and foremost a travelling companion that shares with us and keeps all our experiences, emotions, feelings and stories. That's why the film starts with a question: "What is your Invicta full of?" Hence a flow of scenes, each telling a different experience lived by a different protagonist: various situations defined and interpreted by a superimposed line that answers the initial question. And the answers turn out to be virtually countless, just like the content (physical and metaphorical) that each of us can put in or take off their backpack every time we live a new experience. Such truth is then synthesized by the final line "Full of possibilities".
媒体类别 电视
长度
首席创意官
美术指导
执行制片
创意总监
创意总监
导演
文案
摄影指导
剪辑师
制片
Colorist
广告公司制片
广告公司制片
客户主管
后期制作
制作公司
音乐

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