Craig Inglis
广告经理 at Waitrose & Partners and John Lewis & Partners
London, 英国
标题 The Boy and the Piano
标题 (原始语言)The Boy & the Piano
广告公司
广告战役 The Boy & The Piano
广告主 John Lewis
品牌 John Lewis & Partners
首次发布日期
行业领域 百货公司、超市
广告口号 Some gifts are more than a gift
哲学 John Lewis & Partners will launch its 2018 Christmas advertising campaign, The Boy & The Piano. This Christmas, the ad tells how one gift in particular inspired and influenced the course of a little boy’s life. That little boy just happens to be Elton John. The story begins in present day and works backwards chronologically through Elton’s life, right until the moment he received the special gift of his grandmother’s piano that changed his life forever because some gifts are more than just a gift. With the iconic ‘Your Song’ as the soundtrack, John Lewis and Waitrose Partners (employees) will have the opportunity to share the two minute 20 second advert first at 6am, before being launched on the company’s social media channels, johnlewis.com and in shops at 8.00am. The ad will first air on TV this evening at 9.15pm on ITV, during Dark Heart. ITV viewers may have also noticed that yesterday, as a hint towards the launch of the advert today, the soundtracks to some of the channels most iconic shows, including Coronation Street and This Morning, were given a little twist when they were played solely in piano notes.
媒体类别 电视
长度
Soundtrack ‘Your Song’ Elton John
Music Supervision
后期制作
剪辑公司
Customer Director
Marketing Director
Head of Brand & Social Marketing
Senior Brand Marketing Manager
Brand Marketing Manager
Brand Marketing Manager
Senior Social Manager
首席创意官
Group Executive Creative Director
执行创意总监
执行创意总监
美术指导
文案
Chief Executive Officer (CEO)
Chief Production Officer
Managing Partner
Business Director
客户总监
客户经理
Executive Strategy Director
Senior Planner
Senior Producer
Assistant Producer
数字制片
项目经理
Interactive Partner
Social Media Director
Senior Content Planner
Head of Integrated Production
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Business Manager
Legal Counsel
Legal Counsel
媒介公司
Chief Executive Officer (CEO)
Executive Director, Head of Planning
Head of Retail
Client Business Director
Client Account Manager
制作公司
导演
执行制片
制片
制作经理
Production Assistant
摄影指导
制作设计师
Prosthetics
Costume
Hair and Makeup
VFX Executive Producer
VFX Shoot Supervisor
VFX Shoot Supervisor
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
2D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
3D Artist
Colorist
Sound Design, Mix and additional Music Production
Audio Producer
剪辑师
BTS

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