Swiss Life insurance group - "Customer for 100 years"

Ruf Lanz Werbeagentur

Ruf Lanz Werbeagentur Zürich, 瑞士

1944

标题	Customer for 100 years
Brief	Swiss Life is the oldest life insurance group in Switzerland, often accompanying its customers throughout their lives. So it sought out its oldest customer, Hans Knecht, whose policy has been active for 100 years. On his 101st birthday, the insurer collaborated with his favourite newspaper, Neue Zürcher Zeitung, and arranged for it to appear with the original title page from the day of his birth: June 7, 1917. Inside, Hans and every other reader found an explanation of the special edition from the insurer.
广告公司	Ruf Lanz Werbeagentur
广告战役	Customer for 100 years
广告主	Swiss Life
品牌	Swiss Life insurance group
Posted	11月 2018
行业领域	保险
剧情简介	We sought out the customer who has been insured by Swiss Life the longest: Hans Knecht. His policy has been active for 100 years. We congratulated the 101st birthday of this healthy pensioner in a special way.
问题	Swiss Life is the oldest life insurance group in Switzerland. The company has stood for stability and security since 1857 and accompanies its customers throughout a lifetime.
媒体类别	案例研究
创意总监	Markus Ruf
创意总监	Danielle Lanz
文案	Markus Ruf
美术指导	Isabelle Hauser
客户主管	Ursula Jaag
媒介总监	Caroline Nünlist
媒介总监	Zipmedia