标题 | Pretty Honest For A Vodka (20) |
广告公司 | FamousGrey |
广告战役 | Pretty honest for a vodka - Eristoff |
广告主 | Bacardi-Martini |
品牌 | Eristoff |
Posted | 6月 2005 |
产品 | Eristoff |
行业领域 | 烈酒,加烈葡萄酒 |
广告口号 | Pretty honest for a vodka |
剧情简介 | We decided to make Eristoffs CEO the spokesman for the brand. Not to praise his fabulous company (we wouldnt dare), but to explain to viewers the simple truth about Eristoff: its all about making the man at the top even richer. Whats more, he implores the world to help make his dreams a reality. It doesnt take much, of course, to see the link with the financial scandals at big companies around the world, from Enron to Parmalat to Picanol. We hope you enjoy your meeting with Bill Smith. He is, after all, an excellent client. |
哲学 | Eristoff didnt want to conform to the idea of vodka as status symbol. Instead, they wanted to be more themselves: a self-assured brand that has no need to dress itself up in sophisticated images. Its vodka thats had its own Glasnost moment that opens itself up just like the former USSR did in the 1980s. |
问题 | There are few things more snobbish than an advert for a big vodka brand. It seems that just about all them have some sort of aspirational strategy (which probably has more to do with their own aspirations than their customers). And while the pretty packaging is certainly there, they usually fail to mask the deeper emptiness inside. Problem is, todays ad-literate generation can see through it instantly. |
媒体类别 | 影视 |
长度 | |
市场 | 比利时 |
制作公司 | CZAR |
创意总监 | Christophe Ghewy |
创意总监 | Alasdhair Macgregor Hastie |
客户经理 | Sandy Aertgeerts |
客户经理 | Eva De Gendt |
制片 | Ruben Goots |
导演 | Koen Mortier |
Director of Photography | Glynn Speeckaert |
音效设计公司 | Masda |
音乐作曲家 | Georg Friedrich Händel |
Agency Contact | Christophe Harou |
Agency Contact | Ingrid Lammens |
RTV producer | Myriam Maes |
制片 | Eurydice Gysel |