Koen Mortier
Director at CZAR & Bacon
Bruxelles, 比利时
标题Pretty Honest For A Vodka (20)
广告公司
广告战役 Pretty honest for a vodka - Eristoff
广告主 Bacardi-Martini
品牌 Eristoff
Posted6月 2005
产品 Eristoff
行业领域 烈酒,加烈葡萄酒
广告口号 Pretty honest for a vodka
剧情简介 We decided to make Eristoff’s CEO the spokesman for the brand. Not to praise his fabulous company (we wouldn’t dare), but to explain to viewers the simple truth about Eristoff: it’s all about making the man at the top even richer. What’s more, he implores the world to help make his dreams a reality.



It doesn’t take much, of course, to see the link with the financial scandals at big companies around the world, from Enron to Parmalat to Picanol.


We hope you enjoy your meeting with Bill Smith. He is, after all, an excellent client.
哲学 Eristoff didn’t want to conform to the idea of vodka as status symbol. Instead, they wanted to be more themselves: a self-assured brand that has no need to dress itself up in sophisticated images. It’s vodka that’s had its own Glasnost moment – that opens itself up just like the former USSR did in the 1980s.
问题 There are few things more snobbish than an advert for a big vodka brand. It seems that just about all them have some sort of ‘aspirational’ strategy (which probably has more to do with their own aspirations than their customers’). And while the pretty packaging is certainly there, they usually fail to mask the deeper emptiness inside. Problem is, today’s ad-literate generation can see through it instantly.
媒体类别 影视
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市场 比利时
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