Michelle Headley
SVP, Operations at Alma
Coconut Grove, 美国
标题Better With Pepsi
广告公司
广告战役 #BetterWithPepsi
广告主 PepsiCo Inc.
品牌 Pepsi
首次发布日期 2021
行业领域 软饮料,奎宁水
哲学 For over 30 years, Pepsi drinkers have been cut out of the burger & cola pairing equation, sidelined and forced to compromise - but that is all about to change as Pepsi declares this week that Burgers go Better with Pepsi. A recently commissioned survey shows what we all thought - 60% of participants preferred their Big Macs, Daves singles and Whoppers with Pepsi over Coke. Anyone that shared a photo on Facebook, Twitter or Instagram of themselves with a Pepsi alongside any fast food burger of their choice purchased on Friday, May 28, with the hashtag #BetterWithPepsi, had their Pepsi comped by the brand, all day long. Alternatively, fans could click a #BetterWithPepsi ad on Facebook or Instagram, then sharing their receipt(s).
媒体类别 案例研究
长度
制作公司
VP of Marketing
Senior Director of Marketing
Creative Chairman & CEO
President & Chief Creative Officer
创意总监
创意总监
Group Account Director
VP of Operations
VP, Director of Production
执行制片
Associate Strategic Planning Director
SVP, Head of Strategy
摄影师
Paper Artist
Retoucher

People related to this work

相关作品

More Work

SEE ALL
985 Survivors

Survivors

品牌:
Change the ref
广告公司:
Alma
10336 Better With Pepsi

Better With Pepsi

品牌:
Pepsi
广告公司:
Alma
7204 Wendy's Print

Wendy's Print

品牌:
Pepsi
广告公司:
Alma
9107 Burger King Print

Burger King Print

品牌:
Pepsi
广告公司:
Alma
8094 McDonald's

McDonald's

品牌:
Pepsi
广告公司:
Alma
3190 Dorado

Dorado

品牌:
McDonald's
广告公司:
Alma
3496 Iceman to Canton

Iceman to Canton

品牌:
Coors Light
广告公司:
Alma

Trending

Create a free Talent profile and become a member of AdForum

Get Started