| 标题 | Is There A Home in Your Heinz? |
| 广告公司 | Dynamo Marketing |
| 广告战役 | Is There A Home in Your Heinz? |
| 广告主 | H.J. Heinz |
| 品牌 | Heinz |
| Posted | 1月 2004 |
| 产品 | Baked Beans, soups - canned pasta... |
| 行业领域 | 罐装食品 |
| 剧情简介 | Is There a Home in your Heinz? National On pack instant win promotion across 285 million cans of Heinz beans, soups and pasta meals. Consumers can win one of 4 new homes and collect promotional labels to send off for branded merchandise. Supported with POS, TV and PR. |
| 哲学 | Large scale on pack instant win across 285 million cans from September 2003. 4 brand new Crest Nicholson homes to be won. Winning cans are weighted and contain miniature houses that ascend on a cushion when the can is opened! Supported with POS including aisle end displays in the major multiples, a bespoke TV campaign, national and consumer press campaign plus PR activity. Second tier collector scheme for icon branded plates & bowls ensures every purchaser can claim a reward. Currently live. Two homes won to date and c. 7000 bowls and plates redeemed. |
| 问题 | H.J Heinz is under constant pressure from retailers to deliver price based deals on soups, beans and pastas. Heinz brand values are suffering as a consequence. Dynamo was briefed to deliver an added value promotion to counteract these effects. |
| 媒体类别 | In-Pack Premium |
| 市场 | 英国 |
| 导演 | Adrian Thomas |
| 客户总监 | Richard Barrett |