Richard Barrett
Managing Director and Founding Partner at INITIALS Marketing
London, 英国
标题The Thai Bites 2002 Road Show
广告公司
广告战役 Thai Bites 2002 Road Show - Jacob's Bakery
广告主 Jacob's Bakery
品牌 Thai Bites
Posted10月 2003
行业领域 鸡尾酒点心
剧情简介 National Brand Experience Road Show / experiential sampling activity aligned with the ATL proposition to achieve visibility, awareness and trial for the new Jacob's Thai Bites brand.
哲学 Experiential sampling campaign / national road show. TEG - 32 days across 15 sites. Events - 8 days across 2 events. 1 million samples (4g packs) achieved across 3 flavours. Fused advertising with the promotional campaign and generated huge awareness for the brand. Sustained incremental sales per store +20% (JS). Achieved a steady uplift in sales post activity. Following the success in the UK - activity was implemented in Ireland and re-run in the UK in 2003.
问题 Bring the ATL creative proposition to life to achieve visibility, awareness and trial for the new brand. Target samples - 1 million (4g sample packs) across 3 flavours. Work as a member of an all agency team to ensure consistency across ATL / BTL activities.
媒体类别 促销与事件
市场 英国
客户总监

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