Roman Firainer
Creative Director at Instinct
Moscow, 俄罗斯
标题Everything into Home
广告公司
广告战役 Everyting into Home
广告主 IKEA
品牌 Ikea
Posted11月 2012
产品 Catalogue
行业领域 室内家具
剧情简介 Every year IKEA gives to its customers all over the world an endless source of inspiration and ideas for their homes in new Catalogue. Every new IKEA Catalogue is devoted to a new theme/moto of the year. Idea for a new IKEA Catalogue 2012 is based on the simple consumer truth: Russians LOVE keeping old and “useless” stuff at home. Thus, we came up with a new motto for the year "Everything into home!* (*of Russian expression that means ‘nothing should be wasted or thrown away for its potential value in the future’)" and big year campaign "Thingternal (thing + eternal) values". So let's see the results! Please look through the video-case! 
媒体类别 案例研究
创意总监
创意总监
文案
美术指导

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