标题 | Everything into Home |
广告公司 | Instinct |
广告战役 | Everyting into Home |
广告主 | IKEA |
品牌 | Ikea |
Posted | 11月 2012 |
产品 | Catalogue |
行业领域 | 室内家具 |
剧情简介 | Every year IKEA gives to its customers all over the world an endless source of inspiration and ideas for their homes in new Catalogue. Every new IKEA Catalogue is devoted to a new theme/moto of the year. Idea for a new IKEA Catalogue 2012 is based on the simple consumer truth: Russians LOVE keeping old and “useless” stuff at home. Thus, we came up with a new motto for the year "Everything into home!* (*of Russian expression that means ‘nothing should be wasted or thrown away for its potential value in the future’)" and big year campaign "Thingternal (thing + eternal) values". So let's see the results! Please look through the video-case! |
媒体类别 | 案例研究 |
创意总监 | Yaroslav Orlov |
创意总监 | Roman Firainer |
文案 | Yaroslav Orlov |
美术指导 | Roman Firainer |