标题 | Change you view in the kitchen |
广告公司 |
Instinct
|
广告战役 |
Change you view in the kitchen
|
广告主 |
IKEA
|
品牌 |
IKEA
|
首次发布日期 |
2012 / 6
|
行业领域 | 室内家具
|
剧情简介 | We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
哲学 | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
问题
| Solution: We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
结果 | In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
媒体类别 |
网站
|
美术指导 |
Roman Firainer
|
动画 |
Multimedia-designers programmers and ect Actionfilm
|
设计师 |
Maksim Demkin
|
文案 |
Yaroslav Orlov
|
Interactive Design |
Digital Creative Director Kolya Fabrika
|
创意总监 |
Yaroslav Orlov
|
创意总监 |
Roman Firainer
|