| 标题 | Change Your View in the Kitchen |
| 广告公司 | BBDO Russia Group |
| 广告战役 | Change you view in the kitchen |
| 广告主 | IKEA |
| 品牌 | Ikea |
| 首次发布日期 | 2012 / 1 |
| 行业领域 | 室内家具 |
| 剧情简介 | The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. |
| 哲学 | |
| 问题 | Idea description: The task was to demonstrate IKEA kitchens, inspire people with featuresand smart solutions for everyday living. Solution: We created an interactive story online (http://www.kitchenview.ru) where visitors could travel through the kitchens by transmigrating from one character to another and see functional features from different perspectives: with the eyes of a grandma, a three-year-old, a cat and even a fly. |
| 结果 | Result:In the first five months22,168 visitors took a dive in aquarium by transmigrating into a fish;87,204 slept on the kitchen floor by transmigrating into a dog;28,321 flew in the kitchen as a fly;65,480 performed a kitchen dance;mixed 70,711 cocktailsand discovered 853,614 IKEA kitchen features. |
| 媒体类别 | 网站 |
| Other | Digital Creative Director Kolya Fabrika |
| 文案 | Yaroslav Orlov |
| 编程人员 | Actionfilm |
| 设计师 | Maksim Demkin |
| 美术指导 | Roman Firainer |
| 创意总监 | Yaroslav Orlov |
| 创意总监 | Roman Firainer |