Filip Malasek
剪辑师 at Gap Films
München, 德国
标题Pit Stop
广告公司
广告战役 Quick Formula 1 - INTERNET OnLine
广告主 INTERNET OnLine
品牌 QUICK.cz
Posted8月 2006
产品 Free Internet
行业领域 互联网服务提供商
广告口号 Don´t Be Snail, Be Quick.
剧情简介 Formula has a pit stop during the race. All technicians change the wheels very, very quickly. But one of them is a snail. He can´t keep up with them. The wheel is not sets up but formule starts….
哲学 Strategy was to strictly define QUICK from other brands. The main communication argument was the quickness of the connection, which was unique on the market. In commercials we devide the world on snails and Quick people.
问题 There were 4 providers on the market with the same product - free connection to the internet. All competitors were communicating freedom of movement or connection on internet. We need to be unique.
媒体类别 电视
长度
市场 optionlist-countries.COU539
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