标题 | Pit Stop |
广告公司 | Mark/BBDO |
广告战役 | Quick Formula 1 - INTERNET OnLine |
广告主 | INTERNET OnLine |
品牌 | QUICK.cz |
Posted | 8月 2006 |
产品 | Free Internet |
行业领域 | 互联网服务提供商 |
广告口号 | Don´t Be Snail, Be Quick. |
剧情简介 | Formula has a pit stop during the race. All technicians change the wheels very, very quickly. But one of them is a snail. He can´t keep up with them. The wheel is not sets up but formule starts . |
哲学 | Strategy was to strictly define QUICK from other brands. The main communication argument was the quickness of the connection, which was unique on the market. In commercials we devide the world on snails and Quick people. |
问题 | There were 4 providers on the market with the same product - free connection to the internet. All competitors were communicating freedom of movement or connection on internet. We need to be unique. |
媒体类别 | 电视 |
长度 | |
市场 | optionlist-countries.COU539 |
制作公司 | Stillking Films |
创意总监 | Stepán Tyller |
美术指导 | David Saudek |
文案 | Michal ?teindler |
客户总监 | Vladimir Slivka |
导演 | Toby Tremlett |
制作公司制片 | Pavla Burgetová |
摄影指导 | Jakub Dvorsky |
剪辑师 | Filip Malasek |
音乐 | Hekatomb |
广告经理 | Michal Knor |