| 标题 | Balcony |
| 广告公司 | Mark/BBDO |
| 广告战役 | Coffee for Moments of Pleasure - Douwe Egberts |
| 广告主 | Douwe Egberts |
| 品牌 | Douwe Egberts |
| Posted | 1月 2014 |
| 产品 | Coffee |
| 行业领域 | 咖啡，茶，巧克力饮料，早餐饮料 |
| 广告口号 | Don´t Let Anyone Spoil Your Perfect Cup Of Coffee |
| 剧情简介 | After a birds lands and takes off a balcony - it colapses. Woman closes the door. |
| 哲学 | The creative strategy is building the idea of irresistibilty of the moments of relaxation with Douwe Egberts. These moments are so strong and intensive that once you have it you won´t let anything to disturb it. |
| 问题 | Relaxation is one of the key motivators in the coffee category. Douwe Egberts is positioned as coffee for a moments of comfort in a long term perspective. However, the Czech coffee market is quite cluttered and the local brands are quite significant players. Therefore, the role of advertising is very importortant to generate the top of mind awareness and to build the sympathy towards the brand which consequently leads to the purchase decision in favour of particular brand. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | Europe, 捷克共和国 |
| 制作公司 | AD Wood s.r.o |
| 创意总监 | Leon Sverdlin |
| 美术指导 | Andrej Stuk |
| 文案 | Oto Klempir |
| 客户总监 | Tomas Grmela |
| 导演 | Dan Ruzicka |
| 摄影指导 | Dominik Miskovsky |
| 剪辑师 | Filip Malasek |
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