| 标题 | WWE Website Relaunch |
| 广告公司 | Publicis Sapient |
| 广告战役 | WWE Website Relaunch |
| 广告主 | World Wrestling Entertainment |
| 品牌 | WWE |
| 首次发布日期 | 2012 / 3 |
| 行业领域 | 电视、广播节目与电视台、电台 |
| 剧情简介 | Just in time for the April 1st start of WrestleMania XXVIII, SapientNitro and WWE® launched the new WWE.com. Our digital overhaul finally gives this iconic company's larger-than-life content the stage it's long deserved. By unleashing the content across all digital channels, from the website to Facebook and Twitter, we've brought the excitement and drama out of the ring to give fans the non-stop experience they've come to expect. We worked on the strategy and creative behind the re-launched site, to simplify a complicated experience, celebrate the iconic sub-brands and to create an experience that captures (and filters) the social mania interactivity and excitement of WWE’s live events and culture in the digital world. From hardcore to casual fans, WWE’s passionate, worldwide fans will enjoy a new digital platform to participate and interact with the brand and its WWE® Superstars in an experience that is worthy of passion of the WWE Universe. Campaign results – Just hours after the site debuted on Sunday, March 11, it was trending worldwide on Twitter with the hashtag #newwwecom. |
| 媒体类别 | 网站 |
| 长度 | |
| 更多信息 | www.wwe.com |
| Creative Director | Christian Waitzinger |
| 联合创意总监 | Adam Lipton |
| User Experience (ACD) | James King |
| 美术指导 | Joon Kim |
| 美术指导 | Brien Swann |
| Creative Producer | Monica Stoddard |
| Account Director | Steve Daraio |
| 摄影制作 | Justin Barkhuizen |
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