Diesel - "Go with the Fake"

Publicis New York

Publicis New York New York, 美国

奖项

11750

品牌: Diesel
国家: 意大利

广告主: Diesel

标题	Go with the Fake
广告公司	Publicis New York
广告战役	Deisel: Go With the Fake
广告主	Diesel
品牌	Diesel
Posted	11月 2018
行业领域	服装、时装和鞋类
剧情简介	During New York fashion week, a pop-up store opens selling "fake" Diesel clothing. The label is spelt DEISEL, even though the vendor insists it's all 100% genuine. People are sceptical but buy a few items anyway. At the end of the week Diesel reveals that the items with misspelled labels are indeed 100% genuine: and limited edition items at that. A fun way of hitting back at the counterfeiters while also generating valuable earned media. Shoppers could have been forgiven for thinking that items of clothing with labels spelled DEISEL were fakes. The items went on sale at a pop-up store in New York during fashion week. Those who bought them were no doubt surprised to learn that they were genuine Diesel, launched by the brand as collectors' items in a snarky retort against the counterfeiters and a great way of grabbing some press coverage.
媒体类别	案例研究
Audio Record	Duotone Audio Group
Mix	Duotone Audio Group
	Bruno Bertelli
	Cristiana Boccassini
首席创意官	Andy Bird
执行创意总监	Luca Pannese
执行创意总监	Luca Lorenzini
Digital Creative Director	Milos Obradovic
Digital Creative Director	Mihnea Gheorghiu
文案	Bryce Hooton
美术指导	Kristen Koop
广告公司制片	Lisa Bifulco
广告公司制片	Tim LeGallo
Business Manager	Adrienne Ludvigsen
客户总监	Melanie Lyon
客户总监	James Bundy
Social Media Manager	Doina Tatu
Client Services Director	Barbara Pusca
战略企划	Noa Dekel
客户经理	Camilla Poli
制作公司	Rival School Pictures
导演	Andrew Lane
制作公司制片	James Blom
Production Supervisor	Doug Smith
Production Assistant	Connor Vassar
剪辑公司	Cosmo Street
剪辑师	Aaron Langley
制作公司制片	Paolo Solarte
音乐	Alessandro Cristofori
音乐	Diego Perugini
Creative Agency	Publicis Italy