CoorDown - "Not Special Needs 2"

Publicis New York

Publicis New York New York, 美国

8264

品牌: CoorDown
国家: 美国

广告主: CoorDown

标题	Not Special Needs 2
广告公司	Publicis New York
广告战役	Not Special Needs
广告主	CoorDown
品牌	CoorDown
首次发布日期	2018 / 3
行业领域	疾病认知、救助机构
哲学	Publicis New York and CoorDown, Italy’s national organisation for people with Down syndrome, continue to change the conversation around Down syndrome debuting the short film, Lea Goes To School, addressing inclusive education. The film is presented as an animated children’s storybook and features voice over by Grace, a 11-year old student with Down syndrome. The film debuts for World Down Syndrome Day, March 21, and can be viewed on the CoorDown Facebook and YouTube channels. Lea Goes to School is the story of Lea, a little girl with Down syndrome, as she sets off on her first day of school. An alternative “special” life path seems to have been laid out for her -- a “special” classroom, a “special” job and a “special” home -- but the young protagonist expects to have the same beginning as every other child and voices a clear message: “include us from the start.” In 2017, Publicis New York and CoorDown launched the film #NotSpecialNeeds, blending humour and honesty to shift the cultural conversation around Down syndrome. An inclusive education is more than an aspiration, it is a fundamental human right of every child. The United Nations Convention on the Rights of Persons with Disabilities was adopted in 2006 and has been ratified by 176 countries. Article 24 of the Convention establishes, together with other UN instruments, the human right to an inclusive education and calls on Governments to expedite the transformation of their education systems, to ensure an inclusive education for students with disabilities in their regular schools and classrooms. Research shows inclusive education confers social and academic benefits for all: students without disabilities learn the value of diversity and are less likely to develop discriminating behaviors, and the benefits for students with disabilities extend beyond academic learning to increased social connection, and better employment and independence outcomes. Lea Goes to School was created together with DSi – Down Syndrome International, with the support of Down Syndrome Australia, Down’s Syndrome Association (UK), All Means All - The Australian Alliance for Inclusive Education and Movimento Down (Brazil), and under the patronage of the UN Special Rapporteur on the rights of persons with disabilities.
媒体类别	互动
长度	120 seconds
市场	巴西, 英国, 澳大利亚
首席创意官	Andy Bird
执行制片	Jennifer Guliner
Business Manager	Brittany Dursi
Print Producer	Bill Grant
插图画家	Richard Allen
Illustrator’s Representation	Gail Gaynin
Illustrator’s Representation	Morgan Gaynin
联合创意总监	Rodrigo Panucci
联合创意总监	Alex Abrantes
Chief Production Officer	Lisa Bifulco
Studio Artists	Camilo Francione
Art Producer	Michelle Findlay
制作公司	Prodigious
Director	Glen Fix
摄影指导	Stephen Frandsen
Animation Director	Hadleigh Arnst
VFX	Conrad Sanguineti
VFX	Eric Thompson
Colourist	Gene Curley
Producer	Elisa Gougoux
Animator	Doug Zaner
Original Composition	Alessandro Cristofori
Original Composition	Diego Perugini