Andy Bird
Chief Creative Officer at Publicis North America
New York, 美国
标题Fuck The Poor
广告公司
广告战役 Fuck The Poor
广告主 The Pilion Trust
品牌 The Pilion Trust
首次发布日期 2014 / 3
行业领域 慈善机构、基金、志愿者
广告口号 We know you care. Please care enough to give.
剧情简介 A man wearing sign saying: “Fuck the poor” was sent out to the streets of the capital as part of a campaign for the charity by Publicis. Londoners were secretly filmed taking the man to task for the offensive statement.
Afterwards, the man flipped his sign over so that it read: “Help the poor” and he proceeded to ask for donations - but this time people completely ignored him. 
哲学 The Pilion Trust, a charity that helps some of the poorest and most vulnerable, has conducted a social experiment on the people of London to see if we really do care about those who are less fortunate. 
媒体类别 Web Film
长度
后期制作
剪辑公司
音频后期制作
创意总监
美术指导
文案
广告公司制片
导演 Jonathan Pearson
制作公司 Supergoober
执行制片

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