标题 | The Launch of the Central London Congestion Charge -3 |
广告公司 |
TBWA\London
|
广告战役 |
The Launch of the Central London Congestion Charge - Transport for London
|
广告主 |
Transport for London
|
品牌 |
The Central London Congestion Charge
|
Posted | 5月 2005 |
行业领域 | 政府与其他机构
|
哲学 | Without communications that ensured everyone knew what to do, predictions of chaos and confusion would have come true, and the 30% decrease in congestion never materialised. While high awareness was important, the campaigns critical contribution was to stimulate timely action by those affected - including over 500,000 pre-registrations for payment, discounts and exemptions, and pioneering use of texting for payment. |
问题
| This was the launch of the largest traffic management system in the world, unique in scale, complexity, and surrounding controversy. |
结果 | While high awareness was important, the campaigns critical contribution was to stimulate timely action by those affected - including over 500,000 pre-registrations for payment, discounts and exemptions, and pioneering use of texting for payment. |
媒体类别 |
平面
|
市场 | 英国 |
Director of Strategic Consultancy |
Chris Baker
|
导演 |
Sue Garrard
|
广告经理 |
Michelle Dix
|