标题 | Midnight |
广告公司 | TBWA\London |
广告战役 | The Launch of the Central London Congestion Charge - Transport for London |
广告主 | Transport for London |
品牌 | The Central London Congestion Charge |
Posted | 8月 2004 |
行业领域 | 政府信息与服务 |
哲学 | Without communications that ensured everyone knew what to do, predictions of chaos and confusion would have come true, and the 30% decrease in congestion never materialised. While high awareness was important, the campaigns critical contribution was to stimulate timely action by those affected - including over 500,000 pre-registrations for payment, discounts and exemptions, and pioneering use of texting for payment. |
问题 | This was the launch of the largest traffic management system in the world, unique in scale, complexity, and surrounding controversy. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
Director of Strategic Consultancy | Chris Baker |
导演 | Sue Garrard |
广告经理 | Michelle Dix |