Chris Baker
Head of Strategy at FCB Inferno
London, 英国
标题A True Story About Change
广告公司
广告战役 A True Story About Change
广告主 The Big Issue
品牌 Change Please
首次发布日期
行业领域 人权
哲学 Launched in November, the concept of Change Please was to train the homeless as baristas to sell coffee from mobile vans, while also providing them with temporary housing and the skills to enter full time employment.
Since then Change Please has sold over 78,000 cups of coffee, expanded from one to five sites across London and employed 12 formerly homeless people as expert baristas. The charity is also in discussion with a major UK retailer to stock the coffee in stores.
The mark the success of the enterprise we are seeding a film that demonstrates the barista’s journey. It stars Jatinder, one of our first baristas who also featured in BBC One’s documentary Famous, Rich and Homeless where he demonstrated the harsh reality of homelessness in the UK. 
媒体类别 Web Film
长度
制作公司
执行创意总监
执行创意总监
美术指导
Head Of Planning
客户总监
制片
制片
音频后期制作
Music Composition
制片
制作经理
摄影指导
Production Design
Editorial Company
剪辑师
后期制作
导演

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