| 标题 | Window with the view |
| 广告公司 | Saatchi & Saatchi |
| 广告战役 | Window with the view |
| 广告主 | SCG |
| 品牌 | SCG Home |
| 首次发布日期 | 2020 / 4 |
| 行业领域 | 维护与维修（室内及花园） |
| 剧情简介 | In such a unique time when the outside world is barely livable, Saatchi & Saatchi Thailand and SCG Home would like to invite you to recreate a home where happiness is built from within especially during this quarantine period. #SCGHappyHome #SCGHomeyHappiness #HapinessWihinAHome #HappinessFromWithin Saatchi & Saatchi Thailand and SCG Home has found a humorous way to nudge the people to look back at the home they are living in and to find that there are things that are certainly needs improving! It's common for people to always care about the world outside simply because they think that’s where happiness lies. Many people overlook the importance of a "home", where it actually is the true source of happiness for us all. COVID-19 forced everyone to go under self-quarantine, so all need to stay home and there's no better chance for people to realize the importance of a home than this. This online movie depicts the simple symbol that all of us keeps looking for happiness from the outside world that simply does not last so now it’s time to stop and take care of the true source of happiness, your own home. And that is exactly the goal of this campaign. |
| 哲学 | Creative idea to register SCG Home as home renovation, home extension service provider under the concept of “the true happiness, start at home” and also promote brand omni-channel together with gaining brand preference among the target consumers. |
| 问题 | There’s low association of SCG Home awareness and product positioning as material building and home renovation areas. We observe the duplication in terms of product and service offering among SCG HOME multi-channels. In addition, there’s less relevancy between the brand and the target consumers. It is vital to create clear understanding on what does SCG Home stand for and help connect the whole structure in consumers’ mind that SCG Home has the product and professional service from roof to floor under the communication message “the worth, total solution for every home renovation” in more relevant context and approachable mood & tone. |
| 结果 | After launch, the VDO gains positive feedback in terms of drawing high attention with clear communication message delivered as intent. The VDO has also reached 4 millions view within 2 weeks. It also drives more media cost efficiency with cheaper CPM vs. category benchmark on both platforms. |
| 媒体类别 | Web Film |
| 长度 | |
| 首席创意官 | Sompat Trisadikun |
| 执行创意总监 | Paroon Suthaveepramochanon |
| 创意总监 | Somchai Jiu |
| 美术指导 | Salin Chumwong |
| 美术指导 | Sompat Trisadikun |
| 文案 | Ruksaporn Pornkeeratikul |
| Managing Director | Weeranuch Duangpikool |
| Account Management Director | Peerajet Sringean |
| 客户经理 | Anongnart Harnprayong |
| 客户主管 | Ajchareeya Promma |
| 广告公司制片 | Chainarong Wattanathanakun |
| 战略企划 | Paemika Vesaratchpong |
| 制作公司 | Mum Films |
| Director | Suthon Petchsuwan |
| Assistant Director | Chairat Piriyawattanakul |
| General Manager | Chattakul Nachaisit |
| 执行制片 | Pattarajitr Trakarnkate |
| Producer | Nara Montrekul na ayudhya |
| 制作经理 | Sumittra Kudcharoen |
| D.O.P | Teerawat Thitikornwanich |
| Casting | Surangkana Suwanjinda |
| Stylist | Kittisak Prasarndee |
| Location Manager | Penrat Juitoop |
| 后期制作 | Rattana Leedamrongprasert |
| 剪辑师 | Dechmongkol Prasertsit |
| Editor Support | Kritsana Thaweesang |
| Colorlist | Rattana Leedamrongprasert |
| Art | Dusit Yapakawong |
| 音效制作 | Mum Films |
| 媒介公司 | Publicis Media Thailand |
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