| 标题 | Battle of the Beans |
| 广告公司 | RPA |
| 广告战役 | SOYJOY |
| 广告主 | Pharmavite LLC |
| 品牌 | SOYJOY |
| Posted | 1月 2009 |
| 行业领域 | 食品 |
| 广告口号 | Whole Soy. Real Fruit. Longer Lasting Energy. |
| 剧情简介 | No human being has ever witnessed this, but in offices all around the world every day at 3pm armies of healthy foods battle it out with armies of sugar snacks. Watch the Jellies go medieval on the Soys, and see how the Soys eventually win the battle with Zen-like determination in this ad for Soyjoy via RPA. |
| 哲学 | Seemingly fed up with actors' antics and pyrotechnics problems, "Independence Day" and "Prince Caspian" DOP Karl Walter Lindenlaub was surprisingly stoked about filming an empty white table for a day. |
| 问题 | After choreographing fights between cars and cans of sardines, stuffed dolls and bags of chips, it was a breeze to animate a bunch of beans with no arms and legs. With the same counter-intuitive dynamic that works so well in Apple's "Mac vs PC" campaign as well as countless super-hero movies, the baddies are much more fun than the heroes: They're more colorful in the first place, and they start the fight as crazy and amped-up as a bunch of Scottish warriors straight out of Braveheart. Only when the sugar crush wanes does the way of the Samurai Soys win the day. |
| 媒体类别 | 电视 |
| 长度 | |
| 电影电视 | MPC LA |
| 创意总监 | Mark Erwin |
| 美术指导 | Brian Farkas |
| 文案 | Lauren Smith |
| 广告公司制片 | Monika Prince |
| 摄影指导 | Karl Walter Lindenlaub |
| 剪辑师 | Erik Barnes |
| 剪辑公司 | Brand New School |
| 制作公司 | Brand New School |
| 动画 | Brand New School |
| 音效制作 | Margarita Mix |
| 音效设计公司 | Nathan Dubin |
| Colorist | Mark Geffen |
| Post Supervisor | Darren Jaffe |
| 音效设计公司 | Human Worldwide |
| 音乐公司 | Human Worldwide |
| 导演 | Ben Go |
| 导演 | Jens Gehlharr |
| 设计师 | Benji Bamps |
| Stylist | Christine Wada |
| 制作公司 | Third Floor Editing |
| 美术指导 | Robert Bisi |
| CG Supervisor | Steve Sloan |
| Graphic Designer | Tina St. Claire |
| 执行制片 | Jennifer Sofio-Hall |
| Line Producer | David Wolfson |
| 表演者 | Sarah McMaster |