|广告公司||BBDO New York|
|哲学|| “Heist” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.|
In the film, an unsmooth armored car robber realizes the consequences of hunger when the fishnet pantyhose disguise he’s wearing doesn’t get the job done.
The spot ran across network and cable TV, as well as online.
“Lame Party” was created to drive awareness of new Creamy SNICKERS and communicate the new product experience – a creamy & smooth texture - within a larger campaign that showcases how Creamy SNICKERS can satisfy you when hunger’s got you…not so smooth.
In the film, a young, unsmooth partygoer realizes the consequences of hunger after his seemingly private phone conversation is accidentally broadcast over a Bluetooth speaker.
|VFX Company||MPC NY|
|Planning Director||Christina Stoddard|
|Worldwide Chief Creative Officer||David Lubars|
|Director of Integrated Production||David Rolfe|
|Group Director Behavioral Planning||Annemarie Norris|
|Group Agency Executive Producer||Amy Wertheimer|
|Senior Project Manager||Amy Orgel|
|Line Producer||Brady Vant Hull|
|Table Top Production Company||Michael Schrom & Co.|
|Tabletop Director||Michael Schrom|
|VFX Creative Director||Tim Crean|
|VFX Executive Producer||Camila DiBiaggi|
|Editorial Executive Producer||Gina Pagano|
|Assistant Editor||Cooper MacLane|
|Online Editor||Jimmy Hayhow|
|Mix Company||Heard City|
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