| 标题 | Ambulance |
| 广告公司 | AMV BBDO |
| 广告战役 | Talent Spotting - Fedex |
| 广告主 | Federal Express |
| 品牌 | FedEx |
| 首次发布日期 | 2001 / 10 |
| 产品 | Shipping Services |
| 行业领域 | 邮政、快递及送货服务 |
| 广告口号 | Whatever it Takes |
| 剧情简介 | An ambulance is stuck in traffic. The old lady inside has to get to hospital so the paramedic carries her there, across town. FedEx spot his inate talent for delivery and kidnap him to become a FedEx courier. |
| 哲学 | Focus on the spirit of the FedEx employees. UPS and DHL can offer similar hardware. What sets FedEx apart is the spirit of their people who go beyond the call of duty to ensure a great service is delivered, even when the system let's them down. |
| 问题 | Make FedEx famous: the most famous delivery company. Campaign must work worldwide (ex USA). |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 中国, 马来西亚, 新加坡, 泰国, 法国, 德国, 英国 |
| 创意总监 | Peter Souter |
| 美术指导 | Paul Brazier |
| 文案 | Nick Worthington |
| 导演 | Rocky Morton |
| 广告公司制片 | Carol Powell |
| 摄影指导 | Julian Wheatley |
| 音乐 | Warren Hamilton |
| 客户总监 | Sascha Way |
| 制作公司制片 | James Tompkinson |
| 制作公司 | Partizan London |
| 剪辑师 | Steve Gandolfi |
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