标题 | Diesel Haute Couture FW18 |
Brief | The film is all about flipping the language of abusers into words that can empower. The use of "I Wanna Be Loved By You" on the soundtrack is an ironic take on the premise of the campaign: it's not about being loved, but turning hate against the haters. The calypso treatment of the song celebrates, to an extreme, the liberation of acceptance. |
广告公司 | Publicis Italy |
广告战役 | Ha̶u̶te Couture FW18 |
广告主 | Diesel |
品牌 | Diesel |
首次发布日期 | 2018 / 9 |
行业领域 | 服装、时装和鞋类 |
剧情简介 | This film much more than a fashion film. It’s something that could create a lasting cultural impact by literally spinning the language of abusers into words that can empower. Obviously, ‘I Wanna be Loved by You’ is a tongue-in-cheek, ironic take on the central premise of the campaign - It’s not about being loved, it’s about turning hate against the perpetrators. What we loved about the Calypso style was that it celebrated - to an extreme - the liberation of acceptance. |
媒体类别 | Web Film |
长度 | |
制作公司 | Stink Films |
着色 | The Mill New York |
后期制作 | MPC LDN |
Global Chief Creative Officer | Bruno Bertelli |
Chief Executive Officer (CEO) | Bruno Bertelli |
首席创意官 | Cristiana Boccassini |
创意总监 | Thiago Cruz |
创意总监 | Mihnea Gheorghiu |
联合创意总监 | Simone Di Laus |
文案 | James Andrews |
美术指导 | Alex Eftimie |
文案 | Anton Michael Kuerschner |
Head Of Planning | Bela Ziemann |
战略企划 | Monica Radulescu |
Head of Production | Francesca Zazzera |
制片 | Marijana Vukomanovic |
Art Buyer | Caterina Collesano |
Designer | Gianluca Chinnici |
Client Services Director | Eleni Charakleia |
Client Services Director | Barbara Pusca |
客户主管 | Filippo D’Andrea |
Head of Social Media | Stefano Perazzo |
Social Media Manager | Doina Tatu |
导演 | Jovan Todorovic |
执行制片 | Blake Powell |
制作公司制片 | Natalie Jacobson |
摄影指导 | Christophe Collette |
摄影师 | Vitali Gelwich |
剪辑师 | Milena Petrovic |
Colorist | Mikey Rossiter |
后期制作 | Ryan Hancocks |
音乐 | Sizzer |
Music Supervision | Michael Bertoldini |