BUPA - "Backcare"

WCRS

WCRS London, 英国

3473

标题	Backcare
广告公司	WCRS
广告战役	BUPA Brand
广告主	BUPA
品牌	BUPA
Posted	7月 2003
行业领域	医院、医疗机构和医疗服务
剧情简介	Jill Pollock, a BUPA Wellness Manager is seen in her real life surroundings. A montage of images and real life scenes illustrate that back care affects over 16 million people a year in the UK, but that appropriate treatment could work wonders. We see Jill at work, interacting with a team of BUPA back specialists as the VO concludes From assessments to treatment to care, we aim to provide a truly personal health service.
哲学	The new campaign continues with an emotional brand based message to build on peoples positive feelings towards BUPA by broadening their understanding of what BUPA is as an organisation, what it does (the range of services on offer) and how it does it. By focusing on significant health issues such as Heart and Back care we can impress upon people the full scope and variety of BUPA's services, beyond simply private medical insurance. And by continuing to feature genuine BUPA staff within the commercials, we also give a flavour of the expertise and dedication that exists throughout the organisation.
媒体类别	电视
长度	30 seconds
市场	英国
执行创意总监	Leon Jaume
美术指导	Tim Robertson
文案	Gary Knight
导演	Antony Easton