Graham Button
文案 at Grey New York
New York, 美国
标题Flip
广告公司
广告战役 A Whole Different Animal - Frontier Airlines
广告主 Frontier Airlines
品牌 Frontier Airlines
Posted10月 2003
行业领域 航空公司、机场、铁路、公交、渡轮和邮轮运输
广告口号 A Whole Different Animal
剧情简介 One of Frontier Airlines' most distinguishing features is its tail art -images of animals. In our advertising, the animals literally tell the airline's story, talking to each other on the tarmac about Frontier's new services, routes and planes.
哲学 We used Frontier’s most distinguishing feature — the animals on the planes’ tails — to literally tell the story. The animals’ animated banter reflects Frontier’s fun, friendly and likeable corporate culture in a way employees and the public can relate to. It also conveys important information about new features that makes travel easier and maybe even more fun.
问题 Frontier Airlines needed to raise its almost non-existent profile in hometown Denver. To create a rallying cry for employees and publicize new features such as DIRECTV, a new fleet and expanded routes.
媒体类别 电视
长度
市场 美国
创意总监
创意总监
美术指导
文案
广告公司制片
广告公司制片
制作公司制片
剪辑师
导演
剪辑公司
音效制作 McHale/Barone
制作公司

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