Adrian Botan
Chief Creative Officer Europe at McCann
London, 英国
标题Jack and the Beanstalk
BriefHere are three classic fairytales, told backwards. Jack swaps the magic beans for a cow. A swan turns into an ugly duckling. And Cinderella goes from riches to rags. It’s all to show that things reverse don’t always have a happy ending. So the Vauxhall Astra has a reverse camera as standard.
广告公司
广告战役 Backwards Stories
广告主 Groupe PSA
品牌 Vauxhall
Posted11月 2019
行业领域 汽车
剧情简介 Our campaign tells 3 very famous fairy tales in a very different way: backwards.In our ads, we start with the happy ending, then things rapidly get worse until we’re back to each hero’s more humble beginnings – and beyond.It’s all to demonstrate that when things happen in reverse (like when you reverse a car) there’s not always a happy ending. Which is why the Vauxhall Astra comes with a reverse camera as standard…
媒体类别 广播
Creative President
首席创意官
首席创意官
执行创意总监
执行创意总监
Head of Art
文案
文案
Senior Art Director
美术指导
执行创意总监
广播节目制作
Sound Editing

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