Adrian Botan
Chief Creative Officer Europe at McCann
London, 英国
标题Beer Heroes
广告公司
广告战役 Beer Heroes
广告主 Ubrew
品牌 Ubrew
首次发布日期 2019 / 5
行业领域 啤酒,苹果酒
剧情简介 Over the years, the internet has captured and immortalised some of the most epic beer saves the world has ever seen - from catching a beer whilst crowd surfing, to keeping a beer above water during a kayak roll. But despite being seen by millions (if not billions), these people who put their bodies on the line to save beer, have remained anonymous heroes… until now.
哲学 Ubrew is a small open brewery where 'you brew' your own beer. However, they're located at a loose amalgamation of breweries and have also to fight against the global brands, which annually spend millions in advertising. So, we launched the campaign, an insane quest for these anonymous 'beer heroes' of the internet. After a hardworking year, we found some of them and launched few documentaries about their heroic life as beer savers. And then, we paid them the best tribute possible, we brought them to London to brew their own beer, eventually launching a limited edition based on their deed.
媒体类别 Web Film
长度
更多信息 https://www.beerheroeswanted.com
首席创意官
创意总监
Creative Director, Copywriter
项目经理
Head of Copywriting
UX Designer
数字艺术指导
数字艺术指导
Social Content Manager
Head of Social Media
Digital Director
Creative President
3D Artist
Head of Strategy
制作公司
导演
摄影指导
Head of Production
执行制片

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