标题 | The Non-Issue |
Brief | One fashion magazine has always set the agenda: Vogue. L’Oreal Paris wanted to make a statement about ageism and turned to British Vogue for help in launching the “The Non-Issue” - classic issue of Vogue, except that its 80 pages were dedicated to women over 50. From actresses Jane Fonda and Helen Mirren to journalist Christiane Amanpour and comedienne Jennifer Saunders; every editorial, fashion shoot and advertisement challenged ageist stereotypes. The "Non-Issue" of Vogue outsold their issue featuring Rihanna and demonstrated that age should be just that, a 'non-issue'. |
广告公司 | McCann Paris |
广告战役 | The Non-Issue |
广告主 | Groupe l’Oréal |
品牌 | L’Oreal & British Vogue |
首次发布日期 | 2019 / 4 |
行业领域 | 化妆 |
剧情简介 | In response to a youth obsessed culture, where women over 50 still feel increasingly invisible, L’Oreal Paris and British Vogue have partnered to launch “The Non-Issue” issue – a publication first, jointly-created by McCann London and McCann Paris to ensure that age should no longer be an issue. “The Non-Issue” issue, which will be included within the May edition of British Vogue is in direct response to women over 50 remaining conspicuous by their absence in the beauty and fashion industries, and the wider media landscape. “The Non-Issue” issue features the iconic actress and L’Oréal Paris ambassador Jane Fonda on the cover alongside an exclusive interview. The special edition from the editors of British Vogue includes world-class editorial, fashion and beauty content, featuring the lives and perspectives of inspirational and trail-blazing women, all over the age of 50. Other L’Oréal Paris ambassadors featured within “The Non-Issue” include Helen Mirren, Isabelle Adjani and global celebrated make-up artist Val Garland, amongst others. The special edition also features a global first QR code, for readers to access via Facebook Messenger exclusive behind the scenes content including the “The Making of the Non-Issue”. The May issue of British Vogue featuring the “Non-Issue” issue in partnership with L’Oréal is available via digital download and newsstands on Friday 5th April 2019. |
媒体类别 | 平面 |
市场 | 英国 |
Agency | McCann London |
执行创意总监 | Julien Calot |
创意总监 | Regan Warner |
执行创意总监 | Robert Brown |
Integrated Creative Director | Chad Warner |
President / Executive Creative Director | Riccardo Fregoso |
Creative President | Adrian Botan |
Beauty Team President | Charlotte Franceries |
President & Chief Creative Officer | Laurence Thomson |
President & Chief Creative Officer | Rob Doubal |
Creative Excellence Manager | Carmen Bistrian |
Head of Social Media | Pierre-Jean Bernard |
Global Account Director | Muriel Lapeyre |
Global Planning Director | Clement Fiorda |
Chief Strategy Officer | Harjot Singh |
Chief Production Officer | Sergio Lopez |
Planning Partner | Rose Van Orden |
Junior Planner | Joy Molan |
Managing Partner | Alison Webber |
Senior Account Manager | Beth Kodjer |
Project Director | Louise Hawthornthwaite |
制片 | Serena Moll |
导演 | Ben Twiston Davies |
剪辑师 | Matt Dollings |
剪辑师 | Sabina Dalu |
美术指导 | Adrien Simonnet |
Art Director Assistant | Valentin Crespo |
Global Brand President | Pierre-Emmanuel Angeloglou |
Managing Director | Adrien Koskas |
General Manager | Karen Jones |
Creative Strategy | Ginevra Capece Galeota |
AR/VR Business Development Facebook | Christopher Price |