| 标题 | Fingerprints_woman |
| 广告公司 | McCann Prague |
| 广告战役 | Fingerprints Portraits |
| 广告主 | Mastercard Europe |
| 品牌 | Mastercard |
| 首次发布日期 | 2019 / 4 |
| 行业领域 | 信用卡 |
| 广告口号 | Mastercard ID Check. Now you can use both Touch ID and Face ID for more security. |
| 剧情简介 | Mastercard, as an innovative technological company, wanted to raise awareness about its ID Check – the usage of best biometrics for safer payments. And by connecting the two most sophisticated ones - fingerprint and face recognition – we’ve created a series of portraits using only fingerprints. Around 1,050,000 fingerprints taped on canvas to create very realistic portraits; thus suggesting the very thin probability of matching such a complex security filter. We invited a renowned artist - Jan Petrov - to paint the portraits using only fingerprints and exhibit them in the prestigious SmetanaQ Gallery, at the Authentication & Biometry press conference. The audience witnessed live how the artist crafted such a portrait. We auction the resulted artwork, and people could buy it with face recognition payment. |
| 媒体类别 | 海报 |
| President Creative Europe, Global ECD | Adrian Botan |
| 首席创意官 | Razvan Capanescu |
| 执行创意总监 | Roy Cohen |
| Senior Creative | Juan Ignacio Peirano |
| Senior Creative | Hetu Negri |
| Creative Excellence Manager Europe | Carmen Bistrian |
| PR & Communications | Alice Reindlová |
| 集团创意总监 | Klara Palmer |
| 广告公司制片 | Antonin Milata |
| DTP | Robert Benjamin Mulderer |
| 美术指导 | Ondřej Kroupa |
| 美术指导 | Otakar Čihák |
| 文案 | Adam Roučka |
| Painter | Jan Petrov |
| Senior Account Manager | Ruta Buciunaite |
| 客户总监 | Radka Bušová |
| 客户经理 | Monika Semerádová |
| 广告公司制片 | Kamila Tehranian |
| Movie Director | Ondřej Urbanec |
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