| 标题 | Opel presents: JADE |
| 广告公司 | J. Walter Thompson Amsterdam |
| 广告战役 | Opel presents: JADE |
| 广告主 | Opel |
| 品牌 | Opel |
| 首次发布日期 | 2018 / 3 |
| 行业领域 | 轿车 |
| 剧情简介 | Opel found it hard to recruit female sales people, as women assumed only men would get the job. So Opel created the fictitious lifestyle company ‘Jade’. Then it advertised two sales job vacancies: one for Opel and one for Jade. As expected, Opel got applications from men only, Jade mostly from female candidates. Interviews with the female candidates were filmed, catching some shocked but positive reactions after the big reveal. In the end more than 600 female candidates applied for the job. |
| 剧情简介 (原始语言) | Simply putting out adverts with vacancies to recruit female sales talent clearly wasn’t working. And at the same time, positive discrimination, selecting women for roles based on their gender, was not allowed. We had to come up with something special to overcome barriers. So we created an experimental recruitment campaign, introducing fictitious company ‘Jade’, together with recruitment partner Randstad.Then we created two vacancies with the exact same job description. One for Opel and one for Jade. But both with a completely different identity. As expected: Opel got applications from men only, Jade mostly from female candidates.The female candidates were invited for an interview and were filmed, catching some shocking but positive reactions when we revealed it was actually Opel recruiting. Legitimizing our experimental set up in order to break with old-fashioned notions and convince the applicants to continue the recruitment process. The campaign reached a 30 million audience and more than 600 female candidates applied for a challenging sales job. |
| 媒体类别 | Web Film |
| 长度 | |
| 音乐 | Audentity Music & Sound |
| 音效设计公司 | Audentity Music & Sound |
| 广告经理 | Sander Jansen |
| 广告经理 | Esther Roodklif |
| 广告经理 | Robin Uebbing |
| 广告经理 | Michel Vercruyssen |
| 广告经理 | Cathelijn Feith |
| 广告经理 | Antoinette Tool |
| 广告经理 | Maurits Speksnijder |
| 创意总监 | Friso Ludenhoff |
| 创意总监 | Maarten Vrouwes |
| 创意团队 | Ruben Sonneveld |
| 创意团队 | Daniel Snelders |
| 执行创意总监 | Bas Korsten |
| 客户经理 | Alewijn Dekker |
| 客户经理 | Charlotte Lilly |
| 客户经理 | Andreas Moeller |
| 客户经理 | Michiel Van der Schalk |
| 制作公司 | DPPLR |
| 剪辑公司 | DPPLR |
| 导演 | Maarten Groen |
| 摄影指导 | Mick Van Dantzig |
| 剪辑师 | Laura Brouwer |
| Colorist | Ruben Labree |
| 制作公司制片 | Niels Visser |
| 音乐 | Niels den Otter |
| 音效设计公司 | Niels den Otter |
| 媒介公司 | MediaCom |
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