Claire Taylor
Planning Director at Karmarama
London, 英国
标题Everyones Welcome
广告公司
广告战役 Everyone's Welcome
广告主 BBC
品牌 Cbeebies
首次发布日期
行业领域 电视、广播节目与电视台、电台
剧情简介 Karmarama has created a new TV Campaign for CBeebies advocating diversity for the children’s television brand. The work aims to promote positive childhoods by celebrating inclusiveness and kindness. Directed by Joshua Neale, the candid TV spot documents real pairs of friends struggling to spot their differences, demonstrating that from a child’s point of view, when it comes to difference, children see things differently. Nik Studzinski, Chief Creative Officer at Karmarama said “To their great credit, young children are more open-minded and inclusive than adults. It’s hard-wired into them. All prejudice is learned behavior, something that develops as we get older. We’re incredibly proud to work with CBeebies to highlight this point.” The campaign will run for four weeks across BBC’s broadcast and social platforms and will form part of this year’s brand campaign for CBeebies.
媒体类别 电视
长度
制作公司 Smuggler
执行创意总监
执行创意总监
文案
美术指导
客户企划
广告公司制片
Business Director
客户总监
客户经理
导演
制作公司制片
制作经理
摄影指导
Assistant Director
剪辑师
特效
特效
Colorist
音效设计公司
音乐作曲家

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