标题 | Pig |
广告公司 | St. Luke’s Communications |
广告战役 | Burst Pipe - British Telecom |
广告主 | BT Broadband |
品牌 | BT Broadband |
Posted | 5月 2005 |
行业领域 | 互联网服务提供商 |
问题 | The internet provided BT with a means of creating growth from its core telephony business. But the internet was stagnating due to slow connection speeds. Broadband was the answer, but the public didnt respond and Broadband remained a niche market. |
结果 | The BT campaign grew the Broadband market by 15% and increased BTs customer base by 300%. The campaign produced a net revenue to BT of £35.6m, an incremental market value of £85m and a payback to the economy of £500m. |
媒体类别 | 海报 |
市场 | 英国 |
创意总监 | Julian Vizard |
创意总监 | Al Young |
Senior Planner | Michele Danan |
广告经理 | Amanda Mackenzie |