Jonathan Gurvit
Director at Smuggler
Buenos Aires, 阿根廷
标题Cricket
标题 (原始语言)Grillo
广告公司
广告战役 Yuzu Cricket
广告主 Maxcom
品牌 Yuzu
首次发布日期 2011 / 9
行业领域 电视、广播节目与电视台、电台
剧情简介 In Mexico, when young people are bored, they tend to say 'Cree cree', emulating the cricket sound.
That's the insight on which we built the campaign character. The Yuzu cricket is to boredom, what the Grim Reaper is to death: its materialization. Everytime you are bored, the cricket appears in your life aiming at keeping you entertained. But, being an bad professional, he makes boredom more unbearable. The cricket tone is like lowsy jokes; they suck, but still make you lagh. It is a ball-buster -and such meanness does really feel- but still you like it. The product, advertised in the campaign, is the first live TV to be enjoyed on any portable devices: cell phones, tablets, laptops, etc. Different from Netflix, which has just been launched, Yuzu is LIVE. It does not depend on a library, containing old stuff. That is the greatest difference of a product that is mind-blowing these days. You may be checking email at the office or on your way to somewhere and yet you will not miss the Barcelona match or your favourite series LIVE. We strongly believe this will revolutionize the Mexican market
媒体类别 影视
创意总监
创意总监
创意总监
文案
美术指导
执行制片
制片
客户总监
客户企划
制作公司
导演
执行制片
制片
后期制作
后期制作 La Posta
美术指导
音效设计公司

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