Denise Millan
Account Team at Leo Burnett Tailor Made
São Paulo, 巴西
标题Matchstick
广告公司
广告战役 Uno 2017
广告主 DaimlerChrysler
品牌 Fiat Uno
首次发布日期 2016 / 11
行业领域 轿车
哲学 A new campaign created for FIAT has been released by Leo Burnett, comprising of a series of short films that fall under the ‘UnoLab’ concept crafted by the agency. A total of eight short films were run online throughout December.
The signature tagline, “A whole lotta car in a single UNO”, the campaign presents the model’s new features; the 2017 UNO was the first car by the automaker to receive the highly awaited three-cylinder Firefly Flex engine.
The model is more economical, more powerful and has a higher torque. In addition, the UNO comes with exclusive features such as Hill Holder, a technology that prevents the car from rolling backwards on a hill, Dualogic® Plus Transmission and electric steering with CITY function, which when activated, requires less effort from drivers when steering during maneuvers.
With the challenge of presenting all this technology in the UNO, Leo Burnett Tailor Made developed the concept of the UNOLab. A place dedicated to innovation and discoveries, the UNOLab uses the most diverse objects and experiments to test the main features of the car in an unusual and playful way; for example, using a walnut to attest to the efficiency of the Hill Holder, and a rubber duck to show how the anti-crushing power windows work.
“The 2017 UNO brings many new features that make it stand out in its category. More than just saying this, we needed to demonstrate this reinvention in an entertaining way,” said João Caetano Brasil, creative director for Leo Burnett Tailor Made.
“That’s why we created the UNOlab and a series of experiments that generated content in the most diverse formats for the campaign.”
“The objective of the campaign is to show the UNO’s evolution through the reinvention of its standard equipment. In other words, the UNO has become an increasingly technological and comfortable car, while remaining economical and practical,” added João Ciaco, head of brand marketing and communication for FCA.
On the air starting November, the campaign also boasts a video teaser – available on Fiat’s social media accounts and channels – a 45-second video in the digital environment, seven digital short films dedicated to the car’s features and a 30′ film for pay TV, which also takes place in the UNOLab universe. 
媒体类别 影视
长度
Co-president and Chief Creative Officer
创意总监
创意总监
文案
美术指导
美术指导
广告公司制片
广告公司制片
广告公司制片
Account Team
Account Team
Account Team
Account Team
Account Team
Account Team
Account Team
Account Team
Planner
Planner
Planner
Art Buyer
制作公司
导演
导演
执行制片
执行制片
执行制片
剪辑师
剪辑师

People related to this work

相关作品

Trending

Create a free Talent profile and become a member of AdForum

Get Started