标题 | Childhood |
广告公司 | adam&eveDDB |
广告战役 | Childhood |
广告主 | Rank Hovis McDougall Limited |
品牌 | Hovis |
首次发布日期 | 2006 / 1 |
行业领域 | 饼干,面包,燕麦饼 |
广告口号 | Hovis is for life |
剧情简介 | The ad begins as a five year old boy and girl run through the field, chasing each other, playing tag. Suddenly they transform into twelve year olds. As they continue to run and play they grow taller, stronger and older until eventually we see them as adults with children of their own. A tagline appears ‘Hovis is for life’. |
哲学 | “We wanted the communication to reflect the wholesome, natural properties of Hovis bread, in the voice of a brand leader. It felt right to appeal to people’s emotions. Hopefully at least some of the audience will think ‘I wish my family had experiences like that’” |
问题 | Brief: To position Hovis as a great source of natural goodness. The client challenged the agency to come up with something that felt much bigger than a conventional food ad and then had the courage of their convictions when it came time to make it. |
媒体类别 | 电视 |
长度 | |
市场 | 英国 |
文案 | Dylan Harrison |
美术指导 | Feargal Ballance |
广告公司制片 | Richard Chambers |
客户总监 | Paul Billingsley |
客户企划 | Vicky Holgate |
客户主任 | Brendan Rice |
制作公司 | hla |
导演 | Simon Rattigan |
摄像师 | Bob Pendar-Hughes |
灯光主管/照明 | Bob Pendar-Hughes |
剪辑师 | Bruce Townend |
剪辑公司 | The Quarry |
Media Planner | Michelle Olivier |
Audio Production Company | Morgan Van Dam |