Feargal Ballance
Creative Partner at adam&eveDDB
London, 英国
标题Childhood
广告公司
广告战役 Childhood
广告主 Rank Hovis McDougall Limited
品牌 Hovis
首次发布日期 2006 / 1
行业领域 饼干,面包,燕麦饼
广告口号 Hovis is for life
剧情简介 The ad begins as a five year old boy and girl run through the field, chasing each other, playing tag. Suddenly they transform into twelve year olds. As they continue to run and play they grow taller, stronger and older until eventually we see them as adults with children of their own. A tagline appears ‘Hovis is for life’.
哲学 “We wanted the communication to reflect the wholesome, natural properties of Hovis bread, in the voice of a brand leader. It felt right to appeal to people’s emotions. Hopefully at least some of the audience will think ‘I wish my family had experiences like that’”
问题 Brief: To position Hovis as a great source of natural goodness.

The client challenged the agency to come up with something that felt much bigger than a conventional food ad and then had the courage of their convictions when it came time to make it.
媒体类别 电视
长度
市场 英国
文案
美术指导
广告公司制片
客户总监
客户企划
客户主任
制作公司
导演
摄像师
灯光主管/照明
剪辑师
剪辑公司
Media Planner
Audio Production Company

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