Feargal Ballance
Creative Partner at adam&eveDDB
London, 英国
标题Aid$
广告公司
广告战役 Fresh / The Guardian Integrated Campaign
广告主 Guardian Media Group
品牌 The Guardian
Posted7月 2004
行业领域 报纸、杂志、书籍
哲学 In January 2001, a new communications strategy was introduced that broke with convention. Whilst the orthodoxy dictated two tiers to communications, one brand-building, the other response-based, the campaign that was created did both jobs at the same time.
问题 Between 1995 and 2001, The Guardian had been losing share in a declining category.
结果 As a result, share increased swiftly and dramatically and overall circulation actually grew.
媒体类别 平面
市场 英国
美术指导
美术指导
美术指导
美术指导
美术指导
美术指导
美术指导
美术指导
美术指导
文案
文案
文案
文案
文案
文案
文案
文案
摄影师
摄影师
摄影师
Typographer
Typographer
创意总监
客户企划
客户企划
Head of Insight
Econometrician
Econometrician
客户经理
客户经理
广告经理

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