Jason Musante
Global Executive Creative Director at Huge
New York, 美国
标题Besties
广告公司
广告战役 Everyday Better
广告主 Early Warning Services,
品牌 Zelle
首次发布日期 2019 / 3
行业领域 银行与金融服务、投资、证券服务
哲学 The concept takes inspiration from retro yearbook photography. Using ‘double-exposure,' we showcase people’s inner monologues and thoughts when they receive a gift they don’t want, or when using Zelle would have been a better way for them to request or receive money. The creative highlights moments that appeal to this broad spectrum of people, tapping into occasions and cultural insights that everyone can relate to, such as graduation, birthdays, brunch, family reunions and paying rent. Zelle made a conscious decision to move from awareness-focused broadcast and digital advertising (Rhythm & Flow) to education- and usage-focused media more likely to appear on your laptop, tablet or mobile device (Everyday Better) is a highly strategic choice. Zelle appears online and in your mobile banking app, and the new approach helps users identify key moments where Zelle can help remove friction and tension to help them live their “everyday better.”
媒体类别 社交媒体
长度
后期制作
首席创意官
集团创意总监
集团创意总监
Associate Creative Director/Copywriter
Associate Creative Director/Art Director
执行制片
剪辑公司
音效

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