Create Not Hate - "Racist Dinosaur"

Quiet Storm

Quiet Storm London, 英国

6920

该广告属于ACT Responsible项目展品

品牌: Create Not Hate
国家: 英国

广告主: Create Not Hate

标题	Racist Dinosaur
广告公司	Quiet Storm
广告战役	Make Racism Extinct
广告主	Create Not Hate
品牌	Create Not Hate
Posted	10月 2020
行业领域	人权
哲学 (原始语言)	Trevor Robinson’s Create Not Hate initiative has launched two new campaigns by under-represented talent focused on stamping out racist attitudes. The first, ‘Racist Dinosaur’, comprises of a 30-second animated online film and five print executions in which people with racist attitudes are depicted as dinosaurs above the tagline: ‘Make racism extinct’. The ads, conceived by Jet Harris and Le’vaughn Smith, both aged 16, were developed and produced by Red Brick Road with animation by creative production partner, The Mill. The second, ‘Racism is Ridiculous’, is a multimedia comic strip comprising of eight different executions, each exploring what the world would be like if dogs were racist. The series of exchanges are depicted using cartoon panels and formatted into outdoor and online ads, using the tagline: ‘Imagine if dogs were racist. Would they hate and hurt based on what they see? Sounds barking mad, so why do we?’. These ads were conceived by Finton Hurst and Mariana Gonzalez, both aged 22, and made by Ridley Scott Creative Group and Quiet Storm. Both campaigns, which will run nationally as online and digital banner ads and outdoor posters, with media secured by Total Media. ‘Racist Dinosaur’ co-conceivers Jet Harris and Le’vaughn Smith got involved with Create Not Hate through Tooting and Mitcham FC U18s and Merton council. Their aim is to make the point that racism is outdated in a humorous way, highlighting that it should have no place in our modern society.
媒体类别	Web Film
长度	31 seconds
制作公司	Ridley Scott Creative Group
Creative Agency	Ridley Scott Associates
Concept	Jet Harris
Concept	Le’vaughn Smith
制作公司	The Red Brick Road
制作公司	The Mill London
Agency	Quiet Storm
Agency Contribution	Engine UK
Agency Contribution	Love or Fear
Agency	Create Not Hate
Youth outreach	Merton Council
媒介公司	Total Media
PR Agency	persuasion communication
创意总监	Matt Davis
Creative Lead	Rania Robinson
Creative Lead	Trevor Robinson
创意团队	Ted Smith
创意团队	Jack Bradley
后期制作	Matthew Squires
后期制作	Kwok Fung Lam
后期制作	The Mill London
项目经理	Summer Rozenbroek
项目经理	Chris Muirhead-Hernandez
Youth Outreach	Mellisa Stewart
Youth Outreach	Elaine Smith
Mentor	Marley Muirhead
Mentor	Chris Medford
Mentor	Doug Redfern
Mentor	Michael Arthey
Mentor	Billel Labjaoui
Mentor	Charlie Hallam
Mentor	Paul Jordan
Mentor	Dave Dye
Mentor	Seb Jamous
Mentor	Seb Jamous
Media Placement	Mihir Haria-Shah
Media Placement	Kashif Dalvi
Media Placement	Liz Kilduff
Idea Creation	Finton Hurst
Idea Creation	Mariana Gonzalez
创意团队	Kai Hsiung
创意团队	Luke Scott
创意团队	Greg Fay
创意团队	Harry Iddon
创意团队	Chloe Haggag