| 标题 | Bear |
| 广告公司 | Carmichael Lynch |
| 广告战役 | You Are How You Sleep |
| 广告主 | Tempur-Pedic North America Inc. |
| 品牌 | Tempur-Pedic |
| 首次发布日期 | 2013 / 5 |
| 行业领域 | 室内家具 |
| 广告口号 | you are how you sleep |
| 剧情简介 | You are how you sleep. That’s the message from mattress-maker Tempur-Pedic and Carmichael Lynch in a new campaign breaking this week. Filmed by award-winning director Mike Mills (The Beginners, Thumbsucker), the first spot in the campaign looks at the life of an unrested mom from the point of view of her somewhat judgmental twin daughters. Rather than focusing on materials and restful bodies, the campaign reveals that the real value of a bed isn’t just how well you sleep, but how great you can be when you wake up. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 更多信息 | http://www.tempurpedic.com/ |
| 制作公司 | The Directors Bureau |
| 首席创意官 | Dave Damman |
| 执行创意总监 | Marty Senn |
| 美术指导 | Brad Harrison |
| 美术指导 | Doug Pedersen |
| 广告公司制片 | Jon Mielk |
| 客户主管 | Stacy Janicki |
| 客户主管 | Jesse Simon |
| 客户主管 | Sarah Brehm |
| 导演 | Mike Mills |
| 剪辑公司 | Rock Paper Scissors |
| 音效设计公司 | BWN |
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