Craig Crawford
执行创意总监 at Team One
Los Angeles, 美国
标题Blend Out
广告公司
广告战役 To The Pursuit
广告主 Lexus
品牌 Lexus
首次发布日期 2013 / 2
行业领域 轿车
广告口号 The Pursuit of Perfection
剧情简介 "Blend Out" is a four-page interactive experience. To create it, Team One cast three swimsuit models to pose with the Lexus IS on a set that they designed and then built from scratch. Using different techniques like body painting, high-contrast light and shadow and stretched fabric, they camouflaged the models within the scene-actually making them part of the set design. In order to reveal the models, readers can scan a QR code or go to LexusBlendOut.com with their smartphones. When they place their phones on the page, the models come to life, walking out from the background and revealing themselves in their swimsuits. 
媒体类别 平面
长度
首席创意官
执行创意总监
集团创意总监
联合创意总监
美术指导
Art Producer
客户总监
导演
摄影师
执行制片

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