| 标题 | Get in the Game |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | Get in the Game |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 11月 2007 |
| 产品 | Family Play |
| 行业领域 | 视频游戏/电玩控制器 |
| 剧情简介 | Facing a late game 4th & Goal situation against the Washington Redskins, the Philadelphia Eagles decide to go for it and get stopped short of the goal line. As the victorious Redskins players run off the field, one of the players coming into focus is neither large, athletic or even a guy its an 80 year old grandma, Ms. McGregor. Still sweaty and fully padded from the previous play, Ms. McGregor emphatically states this is her house to the joy of her raucous teammates. |
| 问题 | To create excitement around the new Family Play feature on NBA Live 08, FIFA Soccer 08 and Madden NFL 08 on the Nintendo Wii, and allow a more simple game playing experience for consumers. |
| 媒体类别 | 电视 |
| 长度 | |
| 后期制作 | Joint Editorial House |
| 创意总监 | Jose Cabaco |
| 创意总监 | Jed Alger |
| 文案 | Joe Staples |
| 美术指导 | Sean Donnell |
| 客户总监 | Steve Barry |
| 客户主管 | Victoria Krueger |
| 广告公司制片 | Endy Hedman |
| 执行创意总监 | Jelly Helm |
| 执行创意总监 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 音频后期制作 | Eleven |
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