| 标题 | Secret |
| 广告公司 | Wieden + Kennedy |
| 广告战役 | Madden '09 - EA |
| 广告主 | Electronic Arts Inc. |
| 品牌 | EA Sports |
| Posted | 9月 2008 |
| 产品 | Madden NFL '09 |
| 行业领域 | 视频游戏/电玩控制器 |
| 广告口号 | The Game Adapts To You. |
| 剧情简介 | Madden NFL 09 fanatic, code name: Secret, talks about how his talent and expertise had won him $100,000 in a Madden NFL tournament. He recounts his winning moment while scenes of his tournament flash in the background. |
| 问题 | To create excitement around the launch of Madden NFL 09 and establish the game as the top title within the sports video game category. |
| 媒体类别 | 电视 |
| 长度 | |
| 市场 | 美国 |
| 后期制作 | Joint Editorial House |
| 创意总监 | Jed Alger |
| 创意总监 | Aaron Allen |
| 文案 | Caleb Jensen |
| 美术指导 | Taylor Twist |
| 客户总监 | Andrew Schafer |
| 客户主管 | Jordan Delapoer |
| 客户经理 | Philip Kirsch |
| 客户主管 | Andrew Walenga |
| 广告公司制片 | Monica Ranes |
| 广告公司制片 | Jeff Selis |
| 执行创意总监 | Jelly Helm |
| 执行创意总监 | Steve Luker |
| 广告公司执行制片 | Ben Grylewicz |
| 导演 | Errol Morris |
| 制作公司 | Moxie Pictures |
| 音频后期制作 | Lime Studios |
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